|Automobile / Auto Anciliary / Auto Components|
|5 - 8 Years|
|20 -25 Lacs (P.A.)|
-Responsible for handling mobile app marketing campaigns, growth strategies and acquiring high quality mobile app users with a strict focus on a high LTV (Life Time Value) and retention levels
-Working on mobile app attribution & analytics tools like MAT, Localytics, HasOffers & Sensor Tower to monitor multiple campaigns- effectiveness & App store optimization.
-Adopting innovative methods & driving negotiations to promote app installs through multiple ad networks by introducing Variable Pricing Model and Performance based campaigns.
-Real time monitoring of attribution analytics & conversion funnels for a check on install fraud, deeper understanding of customer's conversion path & LTV in order to make effective advertising decisions.
-Liaising with designers, product managers, tech team and growth hackers to implement strategies that help in better segmentation and analysis for deriving crucial user level insights.
-Driving high quality installs using Facebook & Google Adwords by understanding the user behavior of the two platforms and implementing high grade targeting strategies based on user's intent & interest which translates into an affinity to transact.
Working with in house designers & agencies to get creatives for App install campaigns that lead to a better engagement with increased CTRs and lower CPIs.